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The Story of Turkish Airlines’ Transformation
In 1988, Turkish Airlines (THY) was a loss-making state-run company with 27 airplanes of six different types. It flew to 57 points in Turkey and nearby countries. It had an unenviable image, such that irate passengers had nicknamed it (T)hey
(H)ate (Y)ou Airlines. Today its 103-strong fleet flies to 138 points in a network stretching from Tokyo to Chicago. Its image has soared. Its growth rate is at least twice the European average. Although still state-controlled, it is consistently profitable.
A team led by the author initiated this transformation. This is the story of that effort and the various major crises THY subsequently flew through. As a management “case” it is already being used in university courses. It is also an entertaining yarn with many colorful characters such as prime minister Turgut Özal. Its radar sweeps over many events and developments in global civil aviation during the 1988-2003 period.
During his career Cem Kozlu has served as a Member of the Turkish Parliament, Chairman and CEO of Turkish Airlines, Chairman of the Association of European Airlines (AEA), and as Group President of the Coca-Cola Company. He is currently on the Board of Directors of the International Airline Training Fund (IATF) (CH) and TAV Airports Holding A.Ş. “Rising Above The Clouds” is his sixth book.
1 |
İngilizce Hikaye Oliver Twist Charles Dickens Karekodlu Stage 4 Kapadokya Kitabevi |
60.00 TL
39.00 TL
| 243 adet Satıldı |
2 |
She Wolf Stage 2 İngilizce Hikaye Hector Hugh Munro Dorlion Yayınevi |
59.50 TL
44.62 TL
| 198 adet Satıldı |
3 |
The Little Prince İngilizce Hikaye Stage 5 Antoine De Saint Exupery Dorlion Yayınevi |
59.50 TL
44.62 TL
| 182 adet Satıldı |
4 |
Almanca Türkçe Hikayeler Derece 1 Kitap 1 Rüya Fono Yayınları |
195.00 TL
165.75 TL
| 176 adet Satıldı |
5 |
Reginald Stage 3 ,İngilizce Hikaye Hector Hung Mnro Dorlion Yayınevi |
59.50 TL
44.62 TL
| 168 adet Satıldı |
6 |
İngilizce Hikaye Pride and Prejudice Jane Austen Karekodlu Stage 5 Kapadokya Kitabevi |
60.00 TL
39.00 TL
| 160 adet Satıldı |
7 |
İngilizce Hikaye The Call of The Wild Jack London Karekodlu Stage 3 Kapadokya Kitabevi |
60.00 TL
39.00 TL
| 158 adet Satıldı |
8 |
The History Of Tom Thumb Stage 1 Dorlion Yayınları |
59.50 TL
44.62 TL
| 156 adet Satıldı |
9 |
Die Karawane Almanca Türkçe Bakışımlı Hikayeler Dorlion Yayınevi |
43.00 TL
32.25 TL
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10 |
İngilizce Hikaye Peter Pan Stage 1 Kapadokya Yayınları |
60.00 TL
39.00 TL
| 140 adet Satıldı |